Uniwell Direct is not just interested in selling POS equipment – our aim is to provide solutions that tangibly benefit your business. In the search for a POS for your Sydney hospitality venue, you’ve likely come across dozens of options. Some vendors will promote the cheap solution – a basic cash register or an app to go on your iPad. But do you get the full benefit that you would if you chose a properly configured Uniwell4POS solution? To help you in the decision making process, we’ve put together the ‘business case’ for choosing an ‘integrated POS system.’
For any system to be of long-term benefit to your business, it has to meet one of these basic criteria:
- Help you to reduce costs and increase profitability
- Improve your customer experience
- Facilitate business growth
So do Uniwell Point of Sale solutions meet one or more of these? Can you demonstrably prove that the investment in an integrated POS system will pay off?
Let’s review 4 key areas that point to a tangible benefit that makes Uniwell4POS worth your consideration.
1. Increased Operational Efficiency
As the centrepiece of your front-counter, your POS terminal needs to be a ‘workhorse’. Wait staff need to be able to enter customer orders into your system quickly and easily, ensuring speedy service. Accuracy is also important, so your point of sale terminal can’t be so complicated that it becomes an unnecessary burden on staff to enter the necessary details. The POS also needs to be robust – constantly in use by different staff with varying levels of experience, not just for a week or a month, but hopefully for years.
Please read the article How Your POS System Promotes Kitchen Efficiency on the Café Culture website.
The primary functions of an integrated POS system are that it (1) provides an easy mechanism for recording sales, (2) efficiently communicates orders to the applicable areas for preparation (ie. bar, barista and/or kitchen), and (3) supplies useful data for managerial analysis. When a system achieves these primary goals well, your venue runs more efficiently, which saves you time, money and headaches. That has to be worth something! In contrast, if you choose a POS that doesn’t meet these basic requirements you won’t experience the benefits that a properly set up system can provide.
2. Reduce Staff Errors & Retail Shrinkage
Your hospitality venue will be an ever-changing organism. Menu items and options will change, cost and selling prices will go up and down based on market forces, and available products will come and go. As you refine your business, you need your hospitality POS to be easily adapted to suit. This ensures that staff have the latest products, pricing and options at their disposal, reducing confusion and errors.
Please read the article How Uniwell4POS Helps Control Retail Shrinkage on our website.
Back-office software linked to a Uniwell4POS system allows you to search through Electronic Journal data to check transactions that may have been made in error, allowing you to provide the necessary training to your team. Additionally, a key benefit of the proprietary software found in Uniwell’s latest touchscreen POS terminals is the security it affords. Staff can’t browse the internet or use other apps on the terminal. Because it is not reliant on a 3rd party operating system, it is far less susceptible to viruses or hacking.
3. Detailed Reports Improve Management Methods
Most POS systems come with back-office reporting software. This vital component of the integrated POS system allows management to keep their ‘finger on the pulse’ of their business. Accessing relevant historical data aids with logical decision making, allowing you to look for trends in your operation that provide tangible evidence of what you and your staff are doing well, in addition to demonstrating where there may be opportunities to improve.
Please read the article How Uniwell Lynx Reports Can Help You Grow Your Business on the Uniwell4POS website.
The key to continued success in any business is understanding where progress can be made and then taking advantage of the opportunity, preferably without significantly increasing overheads. Objective analysis of your venue is only possible when sales trends can be properly examined and understood. So the better the reporting facility linked to your POS is, the greater your chances are of success.
4. Create, Control & Analyse Promotional Opportunities
Your sales data may also help you to discern where you could increase venue income through the use of promotions. As an example, your reports may indicate a generally quiet day, or part of a day, that could benefit from advertising a special offer for that period, such as a ‘happy hour’. Additionally, if you notice a drop in your customer’s average spend, you may be able to find incentives to improve that figure and boost revenue without necessarily increasing patron numbers. And if you do offer specific promotions, viewing sales figures related to these will help you understand whether or not they have been successful.
Please read the article Uniwell POS Aids Hospitality Venue Promotional Activities on the Australian Hospitality Directory website.
Uniwell POS terminals have an extensive range of promotional features that you can tailor to your business, including ‘Mix & Match’ options such as ‘buy one get one free’ and ‘Meal Deals’, automated ‘Happy Hour’ triggers, and advanced customer loyalty options. So your venue is never static – you can always look for new opportunities to promote your business, knowing that you have a POS system that can work with you.
Every cafe or restaurant owner wants a vibrant venue and happy customers. This review has been designed to demonstrate that your Point of Sale system is a key component in your overall business strategy.
Our Uniwell4POS tailored solutions are definitely worth considering as they provide tangible benefits to your operation and actively promote ongoing success.
This article was originally written for the Uniwell4POS website.